July 14, 2008
New York Times - Online Media Kit
The New York Times needed to update its online media kit to become a more-dynamic place where media buyers would could not only get specs and rates, but also ideas on innovative new advertising formats and in-depth information about the Times’ unique audience.
Our challenge was to create a space where viewers could explore without becoming overwhelmed, while still providing easy access to hundreds of pages of specific content.
The Times client was particularly receptive and open to change.
Posted by jm
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