July 23, 2008
NetApp Deduplication Calculator
NetApp creates large data management solutions for enterprise. These solutions are quite complex, with a myriad moving parts, all affecting the bottom line costs. NetApp needed to empower ground-level IT managers with the data they needed to convince their CTOs that NetApp was the right solution but this meant lengthy consultations to work out all the options.
We created a self-service tool, hosted online, that allows anyone to enter a set of numbers to see how NetApp’s solutions will work for their particular installation. The tool then generates a nice email package, ready to plop on a CTOs desk. It is possible to easily try out multiple scenarios and to visualize how changing certain parameters will affect TCO, price, storage, savings, etc.
The “Dedupe Calc,” as it has become known, has gotten rave reviews both from end-users, and from the NetApp sales force. To date it has been localized in six languages and a new version is in the works.
But don’t take our word for it, check out the client love:
“Even though we set up the calculator to be more of a soft-sell tool, it has generated over 500 leads for us with 238 of those coming from North America. Of those 238 North American leads 5% have turned into opportunities.”
Hope that helps, let me know if you have any questions.
Posted by jm
You can leave a response, or trackback from your own site.
Leave a Reply