July 17, 2008
A big Gyro welcome to our newest AAE, Kristopher Tan. Kristopher works on a wide variety of accounts and we are already asking ourselves how the heck we survived before he came along. Whether it’s creating a detailed competitive analysis for a client, or sourcing foam inserts for a pitch package - Kris gets the job done, and done well. A true Gyronaut.
He just got back from Portugal, where he, two of his buddies, and three women managed to get themselves lost while kayaking. The six of them ended up having to spend the night on a deserted embankment in the middle of nowhere with nothing but some booze and each other for company. Luckily, Gyronauts are cut from hardy stock - he managed to pull through.
Welcome Kris!
Tags: Gyro Life, News
July 14, 2008
Our client Borland is announcing its new software product that changes the way companies manage the delivery of high-value apps.
Our brief was to underscore the revolutionary nature of this new approach and to drum up excitement about the technology solutions.
Unlock the black box now.
Tags: Microsites, Borland, News
July 2, 2008
Young Tran was promoted yesterday from Digital Artist to Graphic Designer. Young, despite his name, is a Gyro veteran who has played a crucial role in many of our key accounts. His passion for perfection has contributed to the success of our work with Borland, NetApp, Sun, Océ and many more.
Pictured here with something in his ear, Young is an amateur photographer in his spare time and he has a weakness for sugar.
Tags: Gyro Life, News
June 26, 2008
Want to impress everyone with your web savvy? Here’s 10 quick ways.
1 
Get an RSS reader for your mobile (if you haven’t already).
Start with newsgator.com.
2 
Make a long URL short use: tinyurl.
3 
Yahoo Pipes: a powerful composition tool to aggregate, manipulate, and mash-up content from the web.
4 
Aggregate all your contacts and social media sites through plaxo.
5 
Make your website an authority. Build rich unique content around your business’s website and syndicate it by adding RSS and post to share links.
6 
Get a business blog and link it from your website. Try Blogger or WordPress. Or better yet, contact us and we’ll help you integrate it.
7 
Get a Business Social Media strategy to communicate to your team, customers and prospects.
8 
Social Networking in Plain English. Check out Toby’s article here.
9 
Get a social bookmark site: del.icio.us is a great starting point, install the “add” icons on your browser!
10 
Set-up an open id: Lots of social sites are moving to a single login driven by Google.
Tags: Web best practices, News
June 26, 2008
Well, we finally did it. We went ahead and followed our own advice.
We tell our clients that in order to build their brand, they need to talk to their audience often, and in a casual manner about all sorts of things, not just their product – always allowing for their customers to talk back.
When they would ask to see an example of this in action, we found ourselves pointing to other companies’ sites. Frankly it was kinda embarrassing. Our excuses ranged from, “no time,” to “what if we have nothing to say?”
Well, the whole process took just about a week in people’s spare time. It isn’t perfect yet, but we aren’t aiming to win a Webby. We just want to provide a vehicle for us to showcase new work that we’re proud of, highlight trends that have caught our eye, and share a little of the Gyronaut culture.
Thanks for stopping by.
Tags: News
