July 14, 2008
The New York Times needed to update its online media kit to become a more-dynamic place where media buyers would could not only get specs and rates, but also ideas on innovative new advertising formats and in-depth information about the Times’ unique audience.
Our challenge was to create a space where viewers could explore without becoming overwhelmed, while still providing easy access to hundreds of pages of specific content.
The Times client was particularly receptive and open to change.
This is the result.
Tags: New York Times, Microsites
July 14, 2008
Our client Borland is announcing its new software product that changes the way companies manage the delivery of high-value apps.
Our brief was to underscore the revolutionary nature of this new approach and to drum up excitement about the technology solutions.
Unlock the black box now.
Tags: Microsites, Borland, News
July 26, 2007
BACKGROUND:
VCOM Solutions, a small but growing provider of telecommunication services, wanted to give their sales force some key tools to generate interest and boost their business. They asked us for three things: a PowerPoint presentation, a one-minute elevator pitch and a new tag line. The message was pretty simple: VCOM offers better service than their conglomerate competitors. We provided these tools, handily. But we thought there might be something else we could do to get VCOM noticed. Something, well… different.
THE EXECUTION:
Automatedphonehell.com is a Flash minisite celebrating the frustrations of dealing with a large, impersonal company on the phone, using no more than a visual of a telephone keypad and some pretty irritating VO. VCOM loves it. Their sales team has been sending it as a follow-up to sales calls and tracking clearly shows that the site is being passed around.
Launch this project
Tags: Microsites, VCOM Solutions
July 26, 2007
Objectives:
• Establish a foot-hold w/ youth market
• Start to gain insight into the target
• Begin to build a solid list of names within this target
Results: (6 week duration)
• 103,000+ unique microsite visitors
• 475,000+ YouTube contest page views
• 1,700+ video contest entries
• 1,100 sweepstakes registrations
• 1,000 tell-a-friend emails
• 577 email opt-ins through registration
• 312 YouTube “subscribers”
Smosh mentioned in the Time Magazine Person of the Year issue!
You Tube is now touting this as “the example” of how to do branded programs sucessfully on their site. Logitech yielded extremely strong results from the program, garnering 1,000 new verified brand enthusiasts within the target.
View details of this project
Tags: Microsites, Logitech
July 26, 2007
Enterprise storage solutions from NetApp deliver everything you need to optimize business applications in your data center. From increased productivity and flexibility of IT resources to higher application availability and innovative data protection integration, NetApp delivers comprehensive data management solutions. And it’s affordable. With NetApp, you’ll never settle for anything less than everything, because we won’t either.
Launch this project
Tags: Microsites, NetApp
