July 14, 2008
New York Times - online media kit
The New York Times needed to update its online media kit to become a more-dynamic place where media buyers would could not only get specs and rates, but also ideas on innovative new advertising formats and in-depth information about the Times’ unique audience.
Our challenge was to create a space where viewers could explore without becoming overwhelmed, while still providing easy access to hundreds of pages of specific content.
The Times client was particularly receptive and open to change.