July 26, 2007
Logitech “How Not To” contest
Objectives:
• Establish a foot-hold w/ youth market
• Start to gain insight into the target
• Begin to build a solid list of names within this target
Results: (6 week duration)
• 103,000+ unique microsite visitors
• 475,000+ YouTube contest page views
• 1,700+ video contest entries
• 1,100 sweepstakes registrations
• 1,000 tell-a-friend emails
• 577 email opt-ins through registration
• 312 YouTube “subscribers”
Smosh mentioned in the Time Magazine Person of the Year issue!
You Tube is now touting this as “the example” of how to do branded programs sucessfully on their site. Logitech yielded extremely strong results from the program, garnering 1,000 new verified brand enthusiasts within the target.
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